Our branding services provide effective results within a decent time frame and budget. We focus on essential services that are:
- Critical for your business good will and
- Appropriate for outsourcing.
Benefits for you:
- An unbiased, objective point of view on your market communications
- The knowledge and experience of a professional team
- A simplified branding process from a reliable partner who handles it all from the beginning to the end
Brand
loyalty is the corporate insurance for steady
growth. In the globalized world, markets are changing and renegotiating
relationships at breathtaking speed. What seemed to be a reliable niche
for you today might be gone tomorrow without warning. This is why a
powerful brand image, designed and developed professionally is mission
critical..
We CREATE BRANDS and we can help you PROMOTE them.
BRANDING SERVICES
Building
a brand is about creating an emotional, long-term link between buyer
and seller. This is achieved through the association of certain
qualities, promises or values with a particular brand. This constitutes
the brand image.
Brand awareness means ensuring that the brand
image of a company is recognized as such. What image a company wants to
portray depends on a variety of factors – market positioning, short and
long-term goals and actual offering, to name but a few. Nevertheless,
the image that the company actually portrays in the markets could be
quite different from the intended image. The ultimate goal of branding
is to build loyalty for the company amongst existing customers and
increase the interest of potential customers.
A brand is a
decision-making shortcut for existing and potential customers. Loyalty
ultimately leads to repeat business, and word-of-mouth recommendations
from existing customers. It also creates receptivity in potential
customers.
For those interested in effective results within a
decent timeframe we propose our essential branding services. The
philosophy behind these services is to keep most of your marketing
activities internally and to outsource only
services:
- That have a generic profile (needs low level of understanding of your company specific business)
- That requires professional branding experience which you don’t possess
- Which later can be developed and improved internally, based on the start-up branding advice
In
other words, if you want to redesign your communication approach on a
limited budget and for a short timeframe, we provide professional help
to get your marketing started in the right direction.
CORPORATE IDENTITY
Your name and identity logo are two of the most valuable assets you possess.
For
this reason, you need to have developed the rules governing the use of
your logo. Your logo makes an impression on everybody who sees it. It is
a reflection of your mission, vision, and values. It represents your
ideals, history, both for the outside customers and your staff. In
short, your logo is a reflection on all of you.
When thinking
about corporate identity, first thing you have to achieve is the
consistent usage of an organization’s logo within any number of
applications including advertising, letterhead, business cards,
envelopes, signage, promotional materials, etc.
But the identity
doesn’t rely on image only. The words you use are also important. The
words that transmit those messages to you are known as "corporate
criteria words."
They indicate the values and focus of a company. Simply, everything the
company does or says or publishes paints a seemingly invisible picture
of itself. All of those cues add up to the corporate identity.
We
are basing our decisions on the information you provide, as this helps
us create a corporate identity that will work for you and your
customers.
We are specialized in shaping & reshaping the
perception of corporations. This can involve logo and corporate image
(re) designs, slogan creation, new company collateral and professional
copywriting services.
However, if you are looking only for
professional help in a specific area only, we may also offer you
tailored solutions as segregate services from our full communication
concept.
GRAPHIC
DESIGN
As
a creative shop we can offer creative services at the request of a
direct customer. Very often however, advertising agencies outsource
creative work with us as well.
With the best interest of our
clients in mind, CREATIVE CORPORATION has developed a standard set of
methodologies that are applied to every initiative we undertake. Our
proprietary design and interactive processes are vigorously followed to
ensure quality and efficiency in everything we do.
These
processes have been designed to challenge the conventional agency/client
relationship by enhancing the way in which we partner with our clients
in this creative venture. The implementation of these processes has made
us successful in helping our clients define, execute and exceed their
goals.
The range
of services offered as creative shop is:
- Visual Identity (logo design, stationary, promotional materials)
- Package design (for various products - cosmetics, food, clothing, chemicals, appliances, electronics etc.)
- Computer graphics & multimedia solutions (2D and 3D artistic conception, Web graphics, etc.)
- Exhibition stands (general conception, signs, decoration solutions and effective decoration)
- Illustrations (cartoons, fashion)
- Mass-media graphics (storyboards etc.)
- Promotional graphics (displays, POS materials, press releases)
- Interior & ambient
design