Branding · Corporate identity
Naming, visual identity, and complete branding for a professional photo equipment rental company.
Challenge
PHOTOGRAPHICAS, a newly founded company by specialists experienced in the photo services market, aimed to become, within just two years, one of the top three players and the leading professional photo equipment supplier in the Portuguese market. From the outset, they needed a strong identity to support their positioning.
Solution
We built the brand from scratch: naming (Photographicas, a name that suggests both the field of activity and the company's scale), tagline (“sensitive to light”), logo, stationery, brand guidelines, presentation materials, and website design. The logo is built from the letters P and G (Photo, Graphic), simple and legible, with a shape that suggests a human face, in shades of dark gray and orange, colors familiar to the photo industry.
Result
PHOTOGRAPHICAS entered the market with a complete, coherent identity, from business cards to vehicle branding, ready to support the company's ambitious positioning in the Portuguese photo equipment market.
