Projects
Projects where brand strategy became a business decision, not just a visual exercise.
New brand · Premium retail
One Coffee
From idea to complete brand, for a specialty coffee shop launched from scratch.
Rebranding · PR agency
PR agency rebrand
Refreshed visual identity and positioning for a mid-sized communications company.
Editorial identity · Premium magazine
Premium magazine
A complete editorial system, from visual identity to print and digital templates.
Advertising · Chemical industry
Green Chemistry
Advertising campaign for a sustainable chemical industry brand.
Branding · Corporate identity
Photographicas
Naming, visual identity, and complete branding for a professional photo equipment rental company.
Institutional identity · Contemporary art gallery
Arthalle
Institutional authority built from scratch for a contemporary art gallery.
Branding · CBD manufacturer
Botanic Factory
Identity system for a CBD oil product line, built on clarity and compliance in a visually oversaturated category.
Branding · Educational platform for kids
MyKoolio.com
Naming, visual identity, and mascot family, created entirely from scratch for an online educational platform for kids.
Branding · Non-profit community center
ROCO Chicago
Naming and institutional identity built from scratch for the Romanian community center in Chicago.