Editorial identity · Premium magazine
A complete editorial system, from visual identity to print and digital templates.
Challenge
BEYOND BORDERS is a premium magazine dedicated to the Romanian diaspora, Romanian business leaders, and the diplomatic community. They needed a brand identity sophisticated enough for a high-end publication, yet able to resonate with an international, business, and diplomatic audience.
Solution
We built the identity around the idea of transcending borders, captured in the tagline “Transcend borders, embrace the world.” The logotype, a bold sans-serif mark with a mirrored “BB” symbol representing connection beyond borders, was designed to work across every application, from the magazine cover to stationery, event signage, and vehicle branding. We defined a color palette of red, blue, and orange, complemented by warmer tones, suited to both energy and refinement.
Result
BEYOND BORDERS received a coherent, memorable brand identity that reflects the publication's commitment to quality content for a discerning audience, from the magazine cover to its presence at events and partnerships such as the re:patriot Summit.
